Rhodes News

Latest news about the island of Rhodes in Greece.

Branded hotels in Greece

The first study exploring the extent of branding among Greek hotels has recently been published. According to this study, Greece boasts one of the world’s largest and most mature hotel sectors with nearly 9,000 businesses and a 342,000-room capacity, yet it is among the least developed in regard to branding. Only 3.4% of the country’s hotels (controlling 16.8% of the total room capacity) have an affiliation either with a Greek or an international brand, a situation that reflects the orientation of most accommodation businesses towards the package tour market and their close co-operation with tour operators.